How rich is the owner of Shein?
It's taken Xu Yangtian, Shein's chief executive officer, less than 10 years to build one of the world's great fortunes. He's worth at least $23.5 billion, according to the Bloomberg Billionaires Index, which estimates his stake in Shein at about one-third.
Chris Xu founded Shein in 2012 and has turned it into a fast-fashion phenomenon with Gen Z, selling trendy clothes in more than 150 countries. Backed by Sequoia China, it's one of the world's most popular shopping apps whose users love its low prices.
About. Chris Xu was born in 1984 in the Chinese province of Shandong. He graduated from Qingdao University of Science and Technology in 2007 and moved to Nanjing to work for an integrated marketing consulting company, Nanjing Aodao Information Technology Co, in 2008, where he specialized in SEO.
Average SHEIN hourly pay ranges from approximately $11.00 per hour for Warehouse Associate to $17.32 per hour for Cashier/Sales. Salary information comes from 24 data points collected directly from employees, users, and past and present job advertisements on Indeed in the past 36 months.
There are only two public anecdotes about Xu Yangtian, also known as Chris Xu – the mysterious billionaire founder of Shein.
Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'.
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Shein reportedly raked in over $16 billion in sales in the first half of 2022, although growth has slowed from pandemic highs.
Business Model
Shein updates its website with an average of 6,000 new items every day. The company tests the market performance of these items by producing a few at a time and then mass-producing them when they take off.
Shein's primary audience is Gen Z consumers, and it has focused much of its marketing efforts on social media influencers on platforms such as Instagram and TikTok. In April 2022, Shein closed a funding round that valued the company at $100 billion.
Is Shein bigger than Amazon?
In May 2021, Shein made headlines by overtaking Amazon as the number one shopping app on iOS and Android. The June announcement that Shein may IPO at a $47 billion valuation rattled public attention again. How did this Chinese app seemingly emerge out of nowhere to become the most downloaded in the U.S.?
According to the Wall Street Journal, since 2020, Shein has been named as a defendant in over 50 U.S. federal lawsuits accusing the company of trademark infringement or copyright infringement.

More Stories by Jasmin. Workers who make clothing for Shein at factories in China frequently work 18 hours a day—with only one day off per month—for as little as 3 cents per hour, an undercover investigation by Britain's Channel 4 found.
$48,679. The estimated total pay for a Model at SHEIN is $48,679 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $44,448 per year.
Local designer Emily Bargeron was a part of the cast on the new season of Amazon's “Making the Cut” and now, Natosha Zanders follows by launching a collection for global retailer SHEIN.
SHEIN Opens 170,000 sq ft. Warehouse and Office in GTA.
Company Name | Shein |
---|---|
Industry | E-commerce |
Founder | Chris Xu |
Founded | October 2008 |
Total Funding | $2.1 billion (April 2022) |
The funds are then returned to the PayPal account or credit card from which the original payment was made. On average, it takes 1-5 business days for the funds to appear in the customer's PayPal account or 2-10 business days to a credit card.
Audience composition can reveal a site's current market share across various audiences. shein.com's audience is 35.04% male and 64.96% female. The largest age group of visitors are 25 - 34 year olds (Desktop).
How many clothes does SheIn make a day?
Business Model
Shein updates its website with an average of 6,000 new items every day. The company tests the market performance of these items by producing a few at a time and then mass-producing them when they take off.
It's much cheaper to manufacture clothes in China than it is in the U.S. This is why SheIn can afford to set lower price points than other clothing brands can. At SheIn, you get what you pay for. SheIn uses lower-quality materials to make their clothing, which keeps costs down and prices low.
While your first SheIn return for an order is free, you'll have to pay a $7.99 shipping fee for each additional return. SheIn will deduct the $7.99 shipping fee from your refund total once they process and approve your return.